How to create a successful SMS campaign
Imagine the following:
You've created an outstanding, mobile-friendly product onboarding, and as a result, thousands of new customers have registered on Layerise and opted in for more product news.
With our new powerful feature, SMS Campaign, you can reach registered customers directly with relevant updates, offers, and much more right where you know they'll see it: in their phone inbox.
How does it work?
Setting up an SMS campaign with Layerise is both safe and easy.
First, you need to define your audience. We've made it very easy. All you have to do is choose a Customer List - or create your own, in case you want to send a highly personalized SMS to a specific target audience.
Second, you must set up the campaign, including writing the text and scheduling when the campaign should begin.
All this can be done with a few clicks.
1. Log into your Layerise account
2. Find Marketing in the left sidebar
3. Click on SMS
As an Enterprise customer, you'll have access to the SMS Campaign feature and a monthly credit.
We recommend reading through the next chapter's use cases for inspiration before you begin building your first campaign. If you're already clear on your campaign's goal, please proceed to
Step 1: How to create or choose a Customer List (and let's get started!).
If you're on a Business plan and interested in learning more about how SMS Campaigns can benefit your business, please Connect with Customer Success
Why SMS Campaign?
SMS marketing is one of the most effective ways to interact with your customers. Not only because the technology enables you to reach thousands of customers instantly, making it a great tool to communicate time-sensitive information and offers. Furthermore, since the modern consumer checks his/her phone several hundred times daily, it's nearly impossible to miss a new message.
But if you ask us, the magic happens when you enrich your SMS marketing with customer behavior insights and product lifecycle knowledge!
SMS Campaign empowers you to take full advantage of insights gained about registered customers and build powerful campaigns to further increase your customer's product awareness and increase sales - or whatever your campaign goal might be.
For instance, you can use an SMS Campaign to
Provide exceptional customer service during the first phase of product onboarding. Many uncertainties can arise during this phase, from assembly to first use. During this period, it's helpful to send (or resend) the most beneficial how-to guides.
Remind customers of essential tasks. Include links to book a repair appointment e.g.
Notify a selected group of customers about unique benefits. Create a VIP customer list, offer your valuable customers the best benefits and turn them into brand ambassadors.
Increase commercial pipeline. Promote new products, accessories, and services.
How to build your first campaign?
Follow the steps below to build your first campaign.
Step 1: How to create or choose a Customer List
With a clear goal in mind for your campaign, it's time to define the audience.
To set up a unique, Static list for your SMS campaign:
1. Click on the Customers tap in the sidebar followed by List
2. Click on Create list as shown below
3. Name your list and click Continue
Now it's time to add all relevant customers to the new list by applying filters (such as country, product, preferred language, or whether they've opted in for marketing or not).
Or by handpicking customers, as shown below.
You can also have a combination of filtering and handpicking. By creating your customer list, you can control who'll receive the SMS.
Alternatively, you can choose one of our Active lists. They update automatically every time a new customer registers, visits the app - or hasn't visited the app for a while:
New customer (last 14 days)
Active customers (last 30 days)
Active customers (last 90 days)
Inactive customers (last 30 days)
Inactive customers (last 90 days)
Step 2: How to set up an SMS Campaign
With a clear goal in mind and a defined audience, it's time to set up the SMS campaign.
Click on Marketing in the left sidebar, followed by SMS and Create campaign
2. Design the campaign to your liking. Here is how to fill them out:
Campaign: Choose a name. The name remains internal and will only be visible to you.
Message: Write the SMS itself here. There's a standard 160 characters limit per SMS. If you exceed the limit, we'll need to send your message as two separate texts (more on this later).
Recipients: Select your unique customer list - or choose one of our predefined lists.
Campaign schedule: Define when your SMS campaign should go live. We highly recommend sending the SMS in your customer's local time zone.
Unsubscribe: Layerise automatically adds unsubscribe instructions to your message due to legal requirements. You can, however, choose which language the unsubscribe option should be presented in to ensure it's understandable for all customers.
Once your campaign is ready, click on Preview and schedule in the top right corner. Review the summary and schedule the SMS campaign to begin if all looks great.
If you've chosen to match your SMS campaign with the customer's local timezone, the campaign may take up to 24 hours to complete.
You can follow your campaign's process by hovering over the Results bar.
The campaign is done when there are no more Pending recipients.
In summary, it's never been easier to reach your customers directly with highly relevant product information and offers.
To get more help with the Layerise platformBook demo