Streamplify (a part of Pro Gamersware GmbH) is on a mission to inspire young individuals to share their passions and interests with the world. By providing quality yet affordable webcams, microphones, screens and much more, Streamplify gives aspiring streamers and content creators a way to get their feet off the ground without breaking the bank.

Nils Klakow, Business Development & Brand Manager at Pro Gamerswear GmbH, spoke with us recently about how Layerise has helped Streamplify build an on-brand and inspiring after-sales experience.

Why did Streamplify need a different after-sales experience?

In recent years, livestreaming has become increasingly popular among young individuals. Yet many assume it requires substantial experience with operating cameras, lights, and microphones to become successful with it and, hence, never get started.

With the launch of a new series of plug and play products, Streamplify has completely removed this barrier for its customers. It only takes a few minutes to get set up; a swift experience which Streamplify wanted to keep as free of paper instructions as possible.

Why Layerise?

“Our typical customer creates and consumes up to several hours of video content every day on social media and livestreaming platforms. We were therefore pleased to learn that with Layerise, we could build a tailored video onboarding for each of our new products and, thereby, deliver great after-sales service to our customers in their preferred format."

"Layerise helped us place all our content in one place. With a combination that offers how-to videos, direct access to our dedicated Support Team, and the possibility of sharing the latest product content, content creators now have the confidence to take the first step into livestreaming."

"By partnering with Layerise we’ve not only created a next level after-sales experience. We’ve also turned our after-sales experience into a key differentiating factor in the buyer’s decision process.”

How was it to get started with Layerise?

“The Layerise Team has been very helpful and interested in our feedback. We’ve seen several new features come out since we onboarded; features that’ll help us analyze and connect with customers we’d otherwise lost touch with, since we primarily sell via retailers."

"We’ve had several calls with the Layerise Team after our launch, in which they’ve presented ideas on how we can increase our double-digit conversion rate even further. They’ve proven themselves very committed to our success.”

How would you describe your new after-sales solution?

“Easy to get started with for someone without livestreaming experience - just like our products. We plan to add more content over time and turn the virtual assistant into a community of inspiration for content creators.”

Key features:

Product registration

FAQ

Setup Videos and Guides

Chat Support Team

Which results have been achieved?

“By making our after-sales experience match our products in quality and user-friendliness, we’ve gained a new competitive advantage. Everyone should be able to get started with livestreaming; that was our ambition for the new product series and Layerise’s technology has helped us achieve it."

"As a result, we’ve seen great interest in our products across markets. Customers from all over the world register their products in our new app with ease. Now that we know where they’re based and which products they’ve bought, it has become much easier to reach them at the right time with the right product updates and offers.”