It's September and we're ready for yet another exciting product update. While the summer weather is slowly fading away we have been cooking some interesting new features and updates for you. This month we're happy to announce another big addition to our integration repository and supporting a language spoken by nearly 700 million people. 

## Zapier Integration
If you haven't already heard about Zapier you have been missing out. Zapier is a middleware service that allows you to connect your data flows with more than 2000+ platforms. Zapier lets you build workflows that do certain actions, this could be everytime you get a new customer it triggers a workflow that will send a Slack notification with your customer data. 

![Zapier apps](//images.ctfassets.net/scrf7o05zai3/4tiNXoZ6j5P2xCvcTiT1UG/b010b2b00a6e288882b92afa94f5915e/zapier_apps.jpg)

Zapier has many use-cases but we have highlighted a few interesting cases here:
### Automate manual tasks 
- Send customer data between Layerise and your favorite newsletter tool.
- Forward critical feedback from Layerise to your favorite support tool.
- Notifiy your team on your communication platform everytime a new Product Assistant is created.

### Synchronize data
- Sync customers to Layerise from your favorite commerce platform.
- Forward customer feedback emails to your Layerise feedback hub.
- Automatically create Product Assistants everytime you update your inventory mangagement system with a new product.

### Workflows
- Add reminders in your favorite project management tool when customers haven't recieved a response within a certain timespan on Layerise.
- Update spreadsheets based on customer behaviors.
- Automatically invite a new member on Layerise when you add them to your favorite HR tool. 

### Beta rollout
The Zapier integrations allow tons of new capabilities and create new ways to do automated and streamlined post-sale experiences. However due to the size of this integration we're rolling it out in a private beta first. If your are on the Pro plan and is interested in testing and participating in the beta, do not hesistate to reach out. 

## Hindi support
With Hindi support your post-sales experiences now support almost 700 million people in their written or spoken language. While you always have been able to publish your content in 116 different languages, this update enables your Assistants' navigation and interface to be shown in Hindi natively. 

Hindi support is only the beginning, we have a strong commitment to allow you to serve your customers with the best possible post-sale experience and with that comes native language support. Stay tuned for more language support and updates in the future.

## Release date
Starting from today Hindi support is already available for all your customers and Product Assistants. However the Zapier integration will rollout in private beta and will be available for everyone later in October. 

September'20 Product Announcements

- Pre-seed investment, from e.ventures, Heartcore and Ulrik Bo Larsen, will accelerate growth 
- Layerise makes quantifiable improvements to customer post-sales experiences, through smart and customer friendly Product Assistants
- e.ventures Partner Jonathan Becker & Heartcore Partner Jimmy Fussing to join the board 
- Ulrik Bo Larsen, founder and CEO at Falcon.io, appointed as Chair of the Board

__Copenhagen, Denmark (September 15, 2020)__ – Layerise, the world’s innovating post-sales platform, has closed the largest ever pre-seed investment in Denmark from e.ventures, Heartcore and Falcon founder Ulrik Bo Larsen. A €1.05m pre-seed round led by e.ventures will be be used to commercialise the company’s already impressive product innovation and grow the development and commercial teams. 

__Ervin Draganovic, co-founder and CEO of Layerise__ said: “We were a bit unsure about how to raise money when it happened during a global pandemic, but we have experienced great interest. We have been looking for “smart money”, because the investors we get on board now, we have to be with for a very long time, so it has been important that they could contribute to all of our growth trajectories. We are sure that we have achieved this with this group of strong investors."

Layerise fills the gap that exists between the customer and the brand. It provides extra service to the consumer and delivers data on usage and customer behavior to the manufacturer. Layerise acts as a digital assistant for physical products. It allows the customer to find deeper information about the product, be reminded of maintenance, confirm ownership of the product.

Layerise has already helped clients such as Mate.Bike, LTP Group, Aguardio, Stella Fietsen & Oizom Fevo make substantial improvements to the customer product experience.

__Jonathan Becker, Partner at e.ventures__ said: "We firmly believe that companies need to step up their game in creating a great user experience, even after a product is sold. When I first met Ervin and Emil I was very impressed with their vision of redefining how brands interact with their customers driven by a beautifully designed product. I'm really happy they chose e.ventures over the many other investors who knocked on their door."

__Ulrik Bo Larsen, founder and CEO at Falcon.io__ said: 
“I got a deja vu for my own early journey with Falcon.io when I heard about Layerise. Like Falcon.io, they link things that are not linked today. It is a whole new category and no one knows exactly where this will end, but there is a huge potential. 

Ervin and Emil are both extremely savvy and I am impressed with their vision and the customers they have gained and the product they have built in a very short time without funding. 

They should preferably gain at least as much speed out into the world as Falcon.io had in the beginning.

I'm extremely selective with startup investments, probably not going to invest in quite a few things, but this is something I believe in and where I can use my experience from Falcon to help the team navigate their way around the next corner.”

__About Layerise__

Founded in March 2019 by Ervin Draganovic (Weorder, Tattoodo & Tidal) and Emil Forsmann (Weorder & Tattoodo), the Layerise team has a track record of building some of the most used digital products and services. 

Layerise's mission is to impact customer product satisfaction by acting as a digital assistant between the customer and the brand. Layerise is a privately held company with HQ in Copenhagen, Denmark.

Layerise closes €1.05M in pre-seed investment to accelerate the growth

It's time for a super exciting product update. We have been enjoying the summer as much as anyone else living in the northern hemisphere, but we have also been working on exciting product enhancements. This month we are releasing the ability to import Topics and Highlights, besides, we are now ready for Layerise for mobile - a complete revamp of our UI to support your activities done from your handheld device.   

## Import made easy
When applying the Layerise solution to your product portfolio you must be able to create your Assistants with ease. This is something we are constantly tweaking and improving. 

![Import content - Layerise Product Update August](//images.ctfassets.net/scrf7o05zai3/07NnQ9cfoHtNgF2EvkU1x/86e30850f67633eba67e0ea36d87ba99/Import_big.jpg)

This month, we are making it even faster and easier to set up an Assistant with the ability to import already existing Topics or Highlights to any Experience language. 

## Import Topics
Redundant work is never smart, nor is the action of copy and paste of material. The work you have done previously should come to your benefit, either as a complete duplicate or as a starting point to something new. With the import of a Topic, you do not have to work redundantly or spend time on copying and pasting.  

To import the Topics go to the experience editor. From here you can import one or multiple Topics in one go. The import list of Topics will provide the following Topic (also valid for import Highlight declared below) metadata for better import overview:
- product origin
- experience origin
- create date
- publishing status
- language

![Import Topics - August Product Update Layerise](//images.ctfassets.net/scrf7o05zai3/7g1aoyE8JYVmgX3eM2rGpe/2178fa8a8fb28b7adbc55639f39d4617/import_topics.jpg)
## Import Highlights
Equally, as with Topics, we are pushing out the ability to import existing Highlights. Often you want to reuse existing material, especially Highlights as they can be generic or focus on product abilities that many of your products share. Instead of redoing your highlights now, you can just import one from the Highlight library. 

Importing one or multiple Highlights is very easy. Go the experience editor. From here you can import any Highlight from your library. The library contains all Highlights across all your experiences. 

![Import Highlight - Layerise August Product Update](//images.ctfassets.net/scrf7o05zai3/4KKeGsJLZEH78uiIB4T1o7/ee51879d7635bf861e87888be267ea4c/Import_highlight.jpg)

Archived Highlights or Topics will not be available in the import library. 

## Layerise for mobile
An area we are constantly improving is the product experience. We think that building a product that provides great experience and value is the single most important goal of our business. With that in mind, we are tweaking and adjusting our offering all the time. For this release, we have decided to do a bigger revamp of our Layerise for the mobile offering. 

![Layerise Mobile - Product Update August](//images.ctfassets.net/scrf7o05zai3/2Oj7sanoI6qnfrZydIU0Jb/92cfe73da355af3f96417468d8036dfd/mobil_layerise.jpg)

While on the go we now allow you to perform all core functions directly from your handheld device. Thus until now, some features have been available on smaller screens but they have not been particularly optimised for small screen usage. We have improved that now by focusing on enhancing the UI and UX while using Layerise on smaller screens. 

![Layerise Mobile - Product Update August](//images.ctfassets.net/scrf7o05zai3/3btP07UHLj3EUi9L6pj6LX/dafb51d2e9302eb57e0ea3e13bd486f4/mobil_navigation.jpg)

With this update, we are also enhancing our mobile navigation for easier feature accessibility and speed of navigation. In total you are now able to use following Layerise features on your mobile device:
- Products
- Experiences
- Dialog
- Search 
- Insights
- Feedback

## Release date
We will be rolling out this release on Thursday the 20th of August 2020. All features, mentioned in this post, will be available for Free and Paid plans. As always, if you have any questions or need help, please reach out. 