Founded in 1983, Chad-O-Chef is lifestyle product producer from traditional Braiis to luxury indoor glas grills.
Johannesburg, South Africa
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How Chad-O-Chef uses Layerise to make sure their customers have the best product experience possible
Chad-O-Chef - Lifestyle Products started manufacturing quality stainless steel products in 1983. Ever since the beginning, the company has paid special attention to its customers’ needs and fine-tuned its gas grills for the South African market. For over 35 years, they have strived to bring South Africans quality gas products ranging from high-grade stainless steel gas grills and kitchen extractor systems to flueless gas fireplaces adding flair to any entertainment area. Judi Hazel, the Marketing Coordinator at Chad-O-Chef Lifestyle products, spoke with us recently to share her experience with Layerise and how we helped the company efficiently engage with its customers.
What were the pre-Layerise challenges?
"Improficiencies regarding communication with the customer and capturing post-sale insights. We had been missing a proper tool to interact with customers and get a genuine understanding of their post-sale experiences. We wanted to find ways to acquire these insights."
"Time-inefficiency regarding connecting and tracking customers’ information. As Chad-O-Chef primarily relies on third-party retail sales channels, capturing and keeping track of customers’ information has been very difficult and time-demanding."
How Layerise helped overcome these challenges?
"Layerise has helped us see our areas for improvement with post-sale activities. Furthermore, Layerise provides our customers with a platform, where coherent and well-structured interaction is possible. Customers can communicate with us directly, and we can share service locations or provide self-service educational videos."
"Maximization of time spent on tracking end-users and collecting customers’ information. The biggest advantage of Layerise’s products has been connecting customers’ information efficiently and finding out who these end-users are quickly and efficiently, which means we are saving a lot of time."
- Very easy to use even for someone that lacks advanced technical skills
- Support services exceeded our expectations. The Layerise team always provides the right kind of support and the communication is always very clear and effective.Staying on top of emerging new features and updates.
- Sustainable business model.
Layerise has become an irreplaceable tool that has helped us to “keep a finger on the pulse” of what happens after the sale by creating an interactive customer-driven platform. We believe we are truly making a difference for our customers.
Judi Hazel, the Marketing Coordinator at Chad-O-Chef Lifestyle products.