Custom domain and customer reviewsProduct news ·
For this product update, we have a couple of very exciting news. With our ambition to create great brand experiences that are safe and trustworthy, we are today releasing support for custom domains. In addition, as public trust profiles are becoming increasingly more important we are today introducing support for reviews on services as Trustpilot, Yotpo and others.
What is a custom domain
When you activate your Product Assistants, your content is available through the app.layerise.com domain by default. This is great as it allows you to get your Assistants live fast and securely.
Now sometimes it is necessary to be more diligent with what domain your customers engage with. In the case you have certain internal IT guidelines, the Marketing Department requires you to always funnel customers through your domains, or perhaps you just want to provide a brand-safe environment, utilising the custom domain support is critical.
With the custom domain support, you can configure the Assistant domain to be yourdomain.com, app.yourdomain.com or something completely else.
Custom domain setup
Setting up domains can be tricky and difficult. But luckily, we have done all the heavy lifting to make this a breeze with the Layerise custom domain feature.
After determining what domain you want to utilise for your Assistants the process to finalise the custom domain is very easy. Also, while specifying your custom domain you can both state the custom path or even determine your sub-domain if that is your criteria of success.
The custom domain feature is only available for accounts on the Enterprise plan.
Getting the right reviews
Building the right trust score is essential for any brand today. The ability to showcase great reviews, and build sustainable customer trustworthiness is top of mind at any marketing department. The reason why this has priority among many marketers is that within certain segments, 92% of consumers rely on reviews to make purchases.
Three reasons why you should care about public reviews:
- Social proof or capital. Demonstrating reviews especially great review scores are the most efficient way to build brand trustworthiness
- Sustainable conversion rates. Reviews can increase conversation rates throughout marketing funnels
- Easier entry into new territories. Utilising local public approval and validation enables easier territory expansion.
To help you build online reviews, we are releasing a new review feature today. This will empower you to easier collect reviews on services as Trustpilot, Yotpo, Reviews.io and others.
How to start with reviews
When we designed the Layerise review feature we decided to include several bells and whistles to get your flying easier. One of the cool features is that you can collect reviews based on your customers' location and language preferences. In practice this allows you to get all of your french customers to add reviews for your french offering.
Likewise, certain review services are more popular among specific customers that are located in separate parts of the world. This can for instance be viewed as Northern American consumers prefer yotpo.com versus the Northern Europen prefer Trustpilot.com.
To use this feature you have to be on the Enterprise plan.
All features covered in this release are rolling out during week 34 and are made available in your account immediately. If not otherwise specified, all features will be available for all marketed plans.
As always, do not hesitate to reach out to us if you have any questions or need a helping hand.
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