At Layerise, we are committed to driving digital innovation and transparency in product lifecycle management. That’s why we’re proud to announce our participation in CENELEC Joint Technical Committee 24 (JTC 24)—a pivotal European initiative focused on developing standards for Digital Product Passports (DPPs).
This milestone aligns perfectly with our mission to empower brands with seamless, data-driven solutions that enhance product transparency, circularity, and compliance.
What is CENELEC JTC 24?
CENELEC JTC 24 is a newly established joint technical committee under CEN and CENELEC, the European standardization bodies. Its mission? To create harmonized standards for DPPs, ensuring consistency, interoperability, and regulatory alignment across industries. This initiative is a direct response to the European Union’s push for sustainable product lifecycles, where structured digital data plays a crucial role in enabling circular economies.
DPPs serve as digital identities for products, containing essential information on sustainability, materials, repairability, and compliance. By setting robust technical standards, JTC 24 will pave the way for scalable and industry-wide adoption of DPPs, benefiting both businesses and consumers.
Our Role in CENELEC JTC 24
As a digital leader in customer engagement and product lifecycle management, Layerise brings hands-on expertise to the standardization process. Our contribution will focus on:
Defining technical frameworks for structuring and managing DPP data across different product categories.
Bridging regulatory compliance and digital solutions, ensuring brands can easily implement upcoming DPP requirements.
Developing scalable models that help brands across industries transition from traditional documentation to dynamic, digital-first experiences.
Why This Matters for Brands
The move toward DPP standardization isn’t just a regulatory shift—it’s an opportunity for businesses to build stronger relationships with customers. Brands should:
Future-proof their operations by integrating DPPs early, ahead of regulatory enforcement.
Enhance consumer trust through verified product information, increasing confidence in sustainability claims.
Unlock new digital experiences, making product data more interactive, accessible, and insightful.
Our journey with CENELEC JTC 24 is just beginning, but the goal is clear: standardized, future-proof Digital Product Passports that power a more sustainable, transparent, and connected economy.
Learn how to collect valuable insights on your customers to sell even more.
How to Turn a New Obligation into a Growth with Layerise
A trusted, brand-safe AI assistant that knows your products, your customers and your content.
