Taking Control of Localized Experiences with Geofencing

Taking Control of Localized Experiences with Geofencing

Product Updates ·

In the ever-evolving landscape of global commerce, consumer goods brands like you face the challenge of connecting with diverse customer bases across continents, navigating cultural nuances, regulations, and market dynamics. At Layerise, we understand this complexity. That's why we're thrilled to unveil our latest innovation designed to empower you – Geofencing. This powerful tool simplifies the process of managing product experiences for a global audience, offering unparalleled ease and precision.

The Challenge: A World of Nuances

As a consumer goods brand, you're a global citizen, catering to diverse audiences across continents. You understand the unique needs of each market – from cultural preferences to regulatory quirks. Products might have different names ("Fluffy Fresh" toothpaste in the US becomes "Dazzling Smile" in France). Local competition might necessitate specific features (clear labels on buttons for US). Regional regulations could dictate product accessories (child-proof locks in some countries).

But managing these intricate details across a vast geographical landscape can be a nightmare. Traditional methods often force customers to jump through hoops – constantly selecting their location, country, or region. This disrupts the customer journey, creating frustration and potentially leading them to abandon ship before ever making a purchase.

In today's world, a seamless, geo-optimized journey is paramount. Modern customers expect a localized experience that caters to their specific needs and preferences. Geofencing empowers your local teams to achieve higher yield.

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Introducing Geofencing: Tailoring Experiences with Precision

Say goodbye to frustrating location selection menus and generic product offerings for a global audience. Geofencing, our innovative new feature, empowers you to deliver a tailored experience for every customer, no matter where they are in the world. Imagine a world where customers automatically see the perfect products for their region, with local preferences taking center stage. Product names, highlighted features, and even configurations seamlessly adapt, ensuring your message resonates and adheres to local regulations.

Geofencing unlocks a strategic approach to building stronger customer relationships on a global scale. Here's how it empowers you:

  • Effortless Customer Journeys: Customers see only relevant products, eliminating confusion and streamlining their shopping experience.

  • Localized Product Resonance: Showcase products with their designated regional names and highlight features most relevant to local audiences, ensuring a deeper connection.

  • Seamless Regulatory Compliance: Easily manage product configurations to comply with local packaging and accessory requirements, taking the hassle out of global sales.

  • Data Acquisition Aligned with Local Rules: Geofencing simplifies customer data acquisition while adhering to local regulations and privacy laws, providing valuable insights into your global audience.

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Effortless Implementation

Integrating Geofencing is a breeze. Our intuitive interface empowers you to seamlessly manage product availability across regions. Simply select the countries or regions where you want specific products or experiences to be available. This flexibility allows you to tailor product descriptions, features, and even bundled accessories to perfectly match regional preferences. Furthermore, Geofencing facilitates the acquisition of valuable data on customer behavior across different markets. By tracking performance metrics, you can continuously optimize your approach for each region, ensuring your brand resonates with customers worldwide.

  • Define Target Regions: Simply select the countries or regions where you want specific products or experiences to be available.

  • Customize Product Offerings: Tailor product content, features, accessories to match regional preferences.

  • Gain Real-Time Insights: Track performance metrics and gain valuable data on customer behavior across different markets.

Other updates

Geofencing isn't the only exciting addition in this update! We're also introducing a range of features designed to empower you and enhance your brand experience:

  • Tailored Access with Lite Users: Introducing Lite Users, a new user type designed to provide specific team members with controlled access to the platform. This is ideal for customer support agents (CS Agents) who need to view customer information but may not require full editing capabilities. Content contributors can also benefit, focusing on creating engaging content without broader platform access.

  • Enhanced Data Sharing with Advanced Terms & Conditions: Streamline customer consent with our advanced "Terms and Conditions" settings. This update allows you to clearly define and capture customer consent for data sharing with subsidiaries. This ensures transparency and compliance with data privacy regulations.

  • A Smoother Brand Home Experience: We've listened to your feedback and implemented significant UI enhancements for Brand Home. The platform is now optimized for easier customer navigation, with an improved search function that boosts searchability and information retrieval efficiency. These changes empower your customers to find what they need quickly and effortlessly.

By combining these features with the power of Geofencing, you're equipped with a comprehensive toolkit to deliver exceptional brand experiences on a global scale.

Thank you for the support

Features covered in this release roll out today and are available for all plans. If you don't have access or want a personal walkthrough demo, please

As always, do not hesitate to reach out to us if you have any questions or need a helping hand.

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