Introduction

Our company sells to businesses, we don’t sell to producers, therefore, the biggest advantage of using Layerise’s platform was to connect customers’ information efficiently as we were able to get to these end-users quickly and find out who they are. It took just over a month to get everything landed correctly before I was happy to share the link with our customers.

Background

Founded in 1898, Van Berkel International is renowned for its premium slicers and high-quality kitchen equipment. Today, the company operates as a multi-country organization with more than 160 employees.

Van Berkel International sells meat slicers, knives, and other kitchen and food processing equipment in over 100 countries through its premium brand. With design, marketing, and product management headquartered in Italy, the company has established itself as one of Europe’s leading players in the food processing equipment industry, serving both professional and consumer retail markets.

The Problem

As a B2B and B2C company, Van Berkel International had limited direct insight into their end customers. Product registration was critical to collecting that data, but their existing NFC-based solution made it difficult. Scan rates were low and technically the solution was challenging for customers.

Furthermore, fraud was another pressing concern. Without a reliable way to verify product authenticity, their database integrity was vulnerable. What they needed was a solution that could authenticate genuine customers, capture meaningful data, and deliver an experience worthy of their luxury positioning.

Solution & Implementation

Van Berkel International selected Layerise as the foundation for their post-sales strategy, with three clear goals in mind: capturing first-party customer data, strengthening their brand experience, and driving repeat sales to existing customers. Previous solutions had failed to deliver on all three, leaving gaps in data capture, brand consistency, and ongoing customer engagement.

The implementation prioritised familiar, future-proof technology that integrates smoothly with existing systems. Layerise was configured to reflect Van Berkel International's visual identity, tone, and brand standards, ensuring the premium experience customers expect does not end at the point of purchase. The solution became a central hub for product authentication, automated warranty issuance, and access to usage content including manuals and videos.

Each physical product was also extended with a digital twin, creating an evolving touchpoint that educates customers, reinforces product value, and enables ongoing branded interaction over time. On a practical level, the solution provided a clear and seamless transition away from underperforming NFC chips to the more widely adopted QR code standard.

The result was a consistent global brand experience, powered by accurate real-time customer data that gives teams the insight they need for targeted outreach and smarter decision making.

Which results have been achieved?

The launch of the experience drove strong customer engagement and overwhelmingly positive feedback, particularly highlighting the ease of use of the QR code. The initiative achieved an average of 66.9% conversion rate from visitor to registered customer, establishing a solid foundation for ongoing customer engagement.

The introduction of a website Widget further expanded reach by allowing customers who had already purchased a product to register it and join the customer club. This served as a strong complement to the mobile first QR-based flow, improving accessibility not only for newer products but also for older ones released before QR codes were implemented, ultimately driving higher overall product registration rates.

Since launch, Van Berkel International has successfully increased their registered customer base by 2400%, establishing a scalable foundation for customer engagement, data-driven marketing, and long-term relationships as the experience continues to evolve.