Customer product experience and service objectives are no longer just nice-to-have activities.
After months of research and discussions, it has become evident that there is something wrong with how consumers are introduced to the products they purchase.
Roughly two months have passed since we initiated a global consumer survey with the purpose of shedding some additional light on the lack of effectiveness of the product manuals.
Early this year we decided to initiate a global survey. The aim was to provide some additional insights on how consumers experience the printed product manuals