If you are looking to create an instruction manual that people would always engage with, you have come to the right place!
To make customers’ after-sale journey as straightforward and easy as possible, the high-quality user manual should be a fundamental part of the product experience. In practice, however, no one reads the product manuals. A global survey that we initiated a few years ago confirms this statement. Almost 50% of all consumers say they never read the product manual before using their device. Moreover, the survey shows that almost 80% are mis-using or not using the product completely due to lack of know-how (Research: The lack of effectiveness).
Do it differently by discharging your idea of the conventional printed instruction manuals and replacing it with something new and way more engaging.
At Layerise, you can serve your customers with a smart interactive and customised Product Assistant that can provide the right kind of information in no time and solve all your customers’ problems efficiently.
What is a Product Assistant?
The Layerise platform ensures that every end-customer gets the most optimal product experience. As a brand, you can create brand and product-specific Assistants for your customers to access.
You can educate your customers about the product features, inform them about changes and maintenance activities as well as fetch warranties through product onboarding, assembly guides, or troubleshooting help. Layerise provides the ability to effectively communicate with your customers, using enriched customer information as customer ownership details, product serial information, product service history, customer language preferences, and much more.
Creating a Product Assistant is extremely easy and can be done efficiently. Here is a quick guide to get you started.
5 tips to create the ultimate Product Assistant
1. Identify the product and the end-customer
Think like your customer when selecting and establishing the right content experience. To create an effective user instruction manual, you need to make sure it’s easy for your customers to find what they need as soon as possible while keeping them engaged with your Assistant. Don’t go overboard with unnecessary features. Think from your customers’ point of view - people who are engaging with your product for the first time. You should always make sure they can find everything they need within few seconds after opening the Assistant.
2. Make product information available
Collect all the information about your product and carefully decide what type of content you want to include in your Assistant. Make sure you have a clear structure in mind! Next, create a checklist for yourself and make sure you don’t forget anything essential your customers need in their after-sale experience.
3. Create Highlights, Topics, etc. for the end-customer product needs
Start by making it easier for your customers by creating shortcuts for any important highlight, topic, or specific area of the Assistant, or by connecting the Product Assistant to any of your vital existing destinations. Moreover, make sure your customers stay engaged with your product, and thus, don’t forget to define recurring actions they need to take, for instance, maintenance or product care. Lastly, make your mark - sharing your social media outlets, as well as your carbon offset, will captivate the interest of your customers. This Personal Assistant is now on its way to becoming the only type of manual that actually provides an enjoyable experience!
4. Build unique, easy to understand and localized experiences
Visuals first, text second! Make your visuals powerful enough to stand on their own. Images or videos - they need to answer questions, not draw more out. Make sure they are clean, clear, self-explanatory, and comprehensive! That’s just the perfect way to enhance engagement and help customers effectively.
Educate and storytell. Your customers should be able to understand what you want to tell them even without reading the accompanying text.
5. Improve and optimize with customer feedback
Since your Personal Assistant will play a determining role in helping your customers understand your product, it is absolutely essential to always keep on improving it with the latest features. Make sure your customers are being heard by updating the Assistant based on their needs! User manuals have never been more interactive - see your customers’ experiences with your own eyes.
Learn how to collect valuable insights on your customers to sell even more.
A warranty program: key for loyalty, insight, and competitive edge.
Capture customer data from any website using the Layerise Web Widget