We are bringing graphs and changes tracker to insights

Since the last product update, we have been busy working on several great enhancements. While some of the improvements to the platform will be shared over the next couple of weeks and months, today we are excited to announce that from Thursday, October 24th 2019, all clients regarding active subscription plan, with be getting better Insights.

### __Better Insights better decisions__
One of the major benefits of Layerise is the easiness of data collection and the user-friendliness of data visualisation. After several rounds of revisions and testing, we are finally releasing much better Insights to track the performance of your Product Assistant's. We’re more than convinced that these aggregate data insights will help you continuously follow Product Assistants success and to further improve the customer experience.  

### __New features__
With this update to Insights, you will be able to quickly get short and long term performance measurements. On top of that, you will be able to see performance changes to all measured KPI's (Key Performance Indicators).

![Layerise Insights Since Beginning](//images.ctfassets.net/scrf7o05zai3/CPYx38njZtJBKToXpVcez/1ca23cbec4e16d6b36872cfa91687ff5/zoom.png?w=1200&q=80)

#### Measured KPI's
Following KPI's are measured across all date ranges.

- Registrations 
- Customers
- Conversations
- Cost saved on paper (Layerise Product Assistant vs. conventional printed product manuals)

#### Date ranges
Following dates ranges and data granularities are available.

Date ranges and with daily data granularity
- Last 14 days   
- Last 28 days 
- Last 90 days

Date ranges and with monthly data granularity
- Since beginning 

#### Customers
One highly requested feature over the last couple of months has been the ability to measure product adoption by customer group and track product model registration. With this update, it is now possible to see product adoption down to the individual customer. This feature is supported by the Dialog customer & product satisfaction rate ([Read more](https://www.layerise.com/resources/blog/post/introduction-to-layerise-dialog "Product Satisfaction Rate")).

That’s all for this update. If you have any questions or need help please [join our community](https://spectrum.chat/layerise "Layerise Community"). As we move with 🚀speed we expect to be able to unveil something awesome already next week. Get the update directly [here](https://admin.layerise.com "Layerise Admin New").


Better insights - Product Announcements

The right vision for customer service can help your business gain an edge over competitors, boost conversions, increase customer loyalty, improve customer satisfaction, and build a positive reputation. 

Where do you get started? The first and crucial step is: set your goals. __Customer service objectives include individual goals, KPIs, and metrics that your customer service teams strive to achieve__. Hiring the right customer support staff with the right qualities will make it easier for you to implement your strategy and make the most out of it.

With that, there is no better way to offer consistently exceptional customer service and challenge your staff to grow than by setting the right goals for customer service. __Your goals and objectives should be realistic, actionable, and measurable.__ 

Below we have discussed customer service objective examples and how you can put these into practice right now to improve your customer loyalty. Let's get started!

## What is a customer service objective?
The main goals for customer service are to provide prompt, accurate answers to inquiries, handle problems with empathy and care, record problems for internal teams to review, foster connections, and raise brand credibility. 

Consumers might become devoted to your brand, goods, and services if you can deliver excellent and consistent customer service. According to Zendesk’s Customer Experience Trends Report, [77%](https://www.zendesk.com/in/customer-experience-trends/) of __consumers feel more loyalty toward companies that provide excellent customer service__. 

Therefore, brands should try and go out of their way to forge strong relations with their customers and deliver superior customer support. 

## How to define good customer service objectives
When you define goals for customer service, you need to know your priorities as a business especially considering how you would like to be perceived by your customers. __Determining your needs and wants will help you forge a vision for your customer service strategy__. 

According to industry experts, the following can be generally considered good customer service objectives. Read them carefully and then adapt them to your own business. 

### 1. Be a brand ambassador 
It is very important to keep in mind that customer service executives also act as brand ambassadors. __The customer service personnel represent the brand's publicly__. In a world of AI and self-servicing, not having the right human presence can be a deal breaker. 

__As an agent, your interactions with customers and clients will determine whether a relationship will succeed or fail__. There may be excellent leadership, an outstanding product or service, or both. However, the customer's relationship with the business will be ruined if that one interaction with customer service isn’t as good as expected.

Even when agents don't have good news to share with the customers, even if they don’t have an actual solution for their problems, they have to do it with kindness and empathy. When the query can be solved, then __agents should focus on giving the client practical solutions with clear step-by-step instructions to follow__. 

__Being coordinated is yet another goal for those who provide customer service__. Agents are trained to represent customers' interests, but that doesn't imply they should take care of every customer request. They should be able to identify if the query is falling into their field of responsibility or not and convey their request to the respective departments if needed.

### 2. Provide fast and effective solutions 
Being timely and helpful are the most crucial goals for customer service. It's not sufficient to have one without the other. A three-minute response is useless if the response is invaluable to the consumer and at the same time, a helpful solution sent late can become irrelevant. It won't be much use even if it is extensive, detailed, and includes bullet points and annotated screenshots. 

__Customers today seek instantaneous and effective solutions, which is why they often prefer self-service__. Waiting in line for hours and then receiving generic or inconclusive responses can be very frustrating.  

Brands should start using AI chatbots, self-servicing options, and relevant videos for the most common problems; then, they can significantly improve their customer experience. 

![in-articles-chat-bot](//images.ctfassets.net/scrf7o05zai3/4L6fef2axTlbHqvxbAVDiR/6d90ec2376c4a454a0f40182c2248e9c/in-articles-chat-bot.gif)

### 3. Foster customer loyalty 
According to research by American Express, [33%](https://business.americanexpress.com/sg/business-trends-insights/thought-leadership/american-express-global-customer-barometer-2017) of American customers consider switching brands instantly after a negative interaction with customer service. InMoment reports that almost [50%](https://inmoment.wpengine.com/blog/earning-and-destroying-customer-loyalty-retail-cx-trends-you-need-to-know/) of “loyal” customers have left a brand for a competitor who was able to satisfy their needs better. 

Brands should work hard to conquer the loyalty of every new customer. __You should know how important initial impressions are since they determine a significant chunk of the customer journey__. Brands should treat customers with compassion, openness, and, most importantly, consistency, from the very beginning of their user journey. 

__For a customer to feel connected to a company, it typically takes a few consistently satisfactory customer experiences__. Whether online, by email, in-person, or on Instagram, that great experience begins with the very first point of contact and lasts until they become brand advocates. 

### 4. Focus on improving customer satisfaction levels
The most crucial customer service goal is to raise customer satisfaction levels. __Customers generally care about response time, clearness of instructions, and the agents’ attitude__. To make sure the experience your customer service is providing is satisfactory for your customers, you should collect their impressions. 

__You can take post-call feedback and ratings to determine what the customers think of the experience you offer and how you can effectively improve__. Since many customers prefer to handle problems on their own by self-serving, brands should track how many inquiries are answered by their own documentation and if customers struggle to understand their resources. 

The main objective here is to __eliminate any potential sources of unhappiness__ and generate ever-better goods and services so that clients suffer ever-fewer issues.

### 5. Humanize the customer experience 
Although there may not be an obvious indicator for this specific customer service objective, a comprehensive strategy for humanizing your client experience can produce outstanding customer service outcomes.

Websites no longer serve as a static catalog of your goods and services. They play a crucial role in providing customers with an interactive and enjoyable experience. As a result, __your online customer support operations must include a human element and provide a flawless customer experience__.

__Personalizing the experience is a good way to humanize the customer experience__. To do that, you need to collect data about your customers and adapt the services accordingly. Investing in personalization will definitely pay back!

You can also employ various strategies to provide excellent customer service to your clients, regardless of the channel they use to interact with your brand. Video chat is one of your best options. Over the past five years, the use of video chat for customer care has increased by [400%](https://gettalkative.com/info/video-chat-for-customer-service), and there are several valid reasons for this.

__Video chat has proved to be more effective than live chat, giving your clients a convenient and personalized way to interact with your business__. Video chat is not only a smart choice if you want to humanize the experience but also helps you achieve customer service efficiency. 

## Benefits of setting customer service objectives
Setting goals for your team is like setting a growth map: If you know where you are going, you are much more likely to arrive at your destination successfully. Here are some benefits of setting objectives for customer service:

### It gives your customer support team direction and guidance. 
By setting customer service goals you will give your agents direction and set priorities. This may increase employees’ independence since everyone is aware of the strategy and can make their own decisions in the right way. Additionally, it gives your team a framework to follow. By setting objectives for customer service, you can define priorities, and your team will know what to focus on. 

### It helps manage team performance. 
Goals help manage and monitor team performance. Defined goals facilitate and encourage feedback opportunities and give customer service agents a benchmark to strive for and to assess their work.

### It aligns actions to goals. 
Goals for customer service motivate action. With clearly defined purposes, everyone from agents to managers to the entire staff will cooperate for the company's development. In this way, customer service objectives encourage action by demonstrating how certain efforts can contribute to the company's success.

### It improves your customer service strategy. 
By setting steady improvement goals for customer service, you will motivate your team to think about improving the service by highlighting areas of opportunity. When everyone is rowing in the same direction the boat will move faster. 

## How Layerise can help you provide excellent customer service?

You'll be glad to know that Layerise can help you provide excellent customer service in the following ways: 

### Give a direct voice to your consumers
The Layerise [chat options](https://www.layerise.com/service-and-support) allow businesses to interact instantaneously with their end-user, giving customers space to ask for help. Customers often prefer to interact via messaging as it is fast and hassle-free.

### Customer details at your fingertips
Layerise gives brands complete visibility of their end-users. By collecting customer data during the onboarding stage, companies have access to all their important details, allowing customer service executives to provide personalized assistance.

### Educate and assist your clients
With Layerise you can create [brand-safe product-specific Assistants](https://www.layerise.com/customer-registrations) for your customers to access product onboarding information, assembly guides, or troubleshooting. Creating intuitive, smart, and practical guides has never been easier.

### Marketing Efforts
Thanks to Layerise you can also create automated marketing and advertising campaigns based on your target demographic. Furthermore, you can increase conversions by personalizing your send-outs and reminders.

To learn more about our solution, [book a demo](https://www.layerise.com/) with us! 


The importance of setting customer service objectives

Did you know that on the Apple store there are over 2 million apps? Google Play Store has even more, counting [3.48](https://appinventiv.com/blog/google-play-store-statistics/) million apps on the marketplace. __In the last few years, the market has been inundated with millions of apps__. This can be explained by the fact that in 2022 smartphone users are expected to spend on average about [$156.5](https://www.appannie.com/en/insights/market-data/app-annie-2017-2022-forecast/) billion on mobile app marketplaces. These numbers encourage businesses to develop apps for their customers. 

__Apps are being used by various kinds of community-based businesses__, including bars, restaurants, apparel shops, flower shops, hair salons, doctors, and other healthcare providers, to enhance the consumer experience. __But is developing an app necessary for every business?__

While bragging about your app may seem a tangible accomplishment to mention at the board meeting, not all brands need an app. __When deciding whether to build an app, brands should think about their goals, their target audience's mobile usage, a development strategy, and their available budget__. Brands should only develop an app if they have any proof it can significantly enhance the customer experience. 

In this article we will discuss why businesses should not develop apps for their customers, also considering the evolution in the “app landscape”. Keep reading!

## The transition in the "app landscape" 

Apps may have only been around for a short while, but they have a rich history. Many people believe that the Nokia 6110's built-in version of the simple arcade game "Snake", which debuted in 1997, can be considered the first mobile application. 

However, in 1983, way before Snake was released, Steve Jobs ideated the App Store or at least a very simplified version of it. __Jobs pictured a store where software could be purchased over the smartphone__. 

In June 2007, Apple introduced the iPhone to both critical and commercial acclaim. After one year of internal development of native apps, __in 2008 Apple finally introduced the App Store__. After only one year, __the company ran a commercial saying, “There's an app for that!" signaling the rising popularity of smartphone applications__. 

There is no "real" first app because the original App Store had 500 apps when it was first launched. Over time, as new smartphone models were released, more and more applications had been made available on the App Store. 

__Following the new application trend, Google, Amazon, and other big companies launched their own app stores with various applications ranging across different categories__, such as eCommerce, gaming, finance, and others. It's also important to note that each shop initially offered paid and free apps, using the so-called "freemium" model. 

The app landscape was revolutionized again in 2014, moving away from simple games and social media to encompass lifestyles. 

Nowadays, smartphone apps are still highly demanded from users. Apps have become so ingrained in our daily lives that only a handful of people still do not regularly use them. __Mobile applications have permeated every aspect of life__. Now there's an app for everything from ordering food and groceries, talking to a therapist, booking movie tickets, purchasing clothes online, and more. 

__However, tech experts and evangelists believe that the most likely scenario in the future is that applications as we currently know them will soon vanish__. These will be replaced by progressive web apps and a comprehensive customer service platform like Layerise, which is proving to be beneficial for both the companies and the end-users. __Layerise is a much more intuitive and secure platform that provides super innovative solitions for businesses and their consumers__.

## The use of apps to onboard customers

__The ubiquitous presence of smartphones has made it easier for companies to onboard their customers using mobile applications__. With brands racing to connect with their customers through a mobile interface, only a few can resonate with their target audience. According to a study, [62%](https://techcrunch.com/2016/05/31/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use/) of users will stop using an app after 11 usages, and [23%](https://techcrunch.com/2016/05/31/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use/) of apps are only used once.

Apps occupy storage and need constant upgrades. __Customers don’t want to have thousands of apps to onboard and then use all the different products they purchase__. Most users don't want an app at all. What they want is a smooth and effortless experience that does not require downloading new apps on their smartphones. They expect brands to make things easier for them and provide omnichannel interactions. 

__Since onboarding is a brand's first chance to make an impression, the onboarding process has to be frictionless__. With the changes in the mobile app landscape, creating apps for customer service doesn't work that well anymore. There are better and more improved solutions that guarantee a smooth onboarding process. Let's find out more about it!

## 7 reasons why you don't need to create an app for your customers

As we discussed, __customers want companies to offer an omnichannel experience and creating an app for onboarding isn't enough__. If you want your customers to interact with your brand through an app, think about whether you can provide a better experience using your website or social media accounts. 

__Customers could face different problems when using an app__. They need a stable and strong internet to download it, they are required to update to newer versions after short periods of time. Also, consider that the phone could slow down due to the presence of too many heavy apps and if you have a niche offering, it is likely that people might disable your app. Sometimes they are even bothered by promotional advertisements when browsing the app and this makes the whole user experience even worse. 

However, integrating some of your app's functionalities within your company's website and social media can enable your customers to access all the features in an easier and more accessible way. You won't need to persuade your entire client base to download and use the app.

On that note, here are 7 reasons why you don't need to create apps for customer service:

### 1. Creating an app is a never-ending commitment. 

__Your app will need to be tested and presumably upgraded with every launch of a new phone__, tablet, or operating system. For instance, when Apple releases the beta version for its upcoming iOS, your development and quality assurance teams will need to spend time checking if the app is running with no bugs and, in case there are some problems, they need time to find a solution. Hence, this process can be very expensive and time-consuming. 

There is also a constant need to stay ahead of the competition and provide a better user app experience when that resource could be better utilized in improving the actual product. Therefore, creating an app solely for onboarding will become a never-ending commitment. 

### 2. Building an app is costly.

To properly construct a Minimum Viable Product (MVP), you need tens to hundreds of thousands of dollars. While there are ways to accomplish it on a budget, the end product won't be up to the standard. Even if the app stores accept it, users won't download it and you’ll have wasted your money. 

__Mobile application development requires an organized process of discovery, design, development, and deployment__. After conducting thorough market research, you have to create the user interface, the brand voice, and every conceivable aspect of the user experience. 

Then you will have to write the code, put it through a rigorous testing process using various devices, and do a full debug before submitting it to the app stores. 

As you have understood, __building an app requires a lot of resources__. Instead of spending all your money on one app that the majority of your customers won’t even download, you can focus on creating an omnichannel experience. 

### 3. The market is saturated with mobile apps. 

As per the latest statistics, almost 3,739 apps are added to the Play Store every day, and Google Play users worldwide download [111.3](https://www.statista.com/statistics/734332/google-play-app-installs-per-year/) billion mobile apps annually. Although that may sound impressive, it proves there is a staggering amount of competition. 

__Most of those apps are redundant, pointless, and underutilized__. Every excellent new app has to fight its way to the top of all the mediocre ones. Your app will need to be aggressively advertised and marketed, which is also an expensive procedure. 

### 4. A third party will control your app. 

__Third-party stakeholders like Apple, Google, or Microsoft are given a lot of control when you submit an app to their marketplaces__. They officially own it because their Software Development Kit (SDK) is used to build it. 

Even though millions of people might depend on it to purchase your goods, their store can reject your app for any reason. They also retain the right to remove it at any moment, thus killing your app on that platform (especially if it's iOS). 

### 5. Customers don't want an app.

When smartphones first became popular, users installed every free app that even vaguely seemed intriguing. These customers are significantly tougher now. Most smartphone users are tired of their junked-up devices and seeing their purchase history filled with apps they tried for a few minutes before deleting them forever. 

Therefore, __persuading users to download and try your app is challenging__. Only a few people will download it. Numbers speak clearly: One in five Android and iOS apps are uninstalled after only one use.

### 6. Your mobile app won't represent a new revenue stream. 
For all the reasons listed in this blog and because all app stores take one-third of all revenue, __it is tragic how few mobile apps provide a return on investment for the entrepreneurs who created them__. 

To break even after spending $200K on development, $260K in sales is required. However, the sad truth is that only [0,5%](https://www.fyresite.com/how-many-apps-fail/) of mobile apps are profitable. 

### 7. Mobile app users are fragmented. 
If your goal is to connect with your users and ensure a frictionless onboarding process, you need to create an app for iOS, Android, and Windows Phones. 

Even if you exclude the latter two due to their insignificant market shares, iOS and Android are used by nearly equal numbers of devices. It can be challenging to decide between Android and Apple because Android has twice as many downloads (because of its affordability in developing nations), yet Apple generates twice as much income. You must create and optimize a mobile app for both Android and iOS if you want to capture more than half of the market.

__It's crucial for companies thinking about developing an app to make sure that the expenses are not higher than the benefits.__ Ask yourself questions like, "How many users will download and use the app?", "How many sales will it take to cover the costs of creating, marketing, and maintaining the app?" “Is it still a wise decision?" 

## Layerise: The solution to the app conundrum

If not an app, then what? Of course, there are other ways in which you can provide your customers with a seamless onboarding experience. Layerise can definitely help you with that! 

__Brands using Layerise can seamlessly onboard their customers through a so-called progressive web app__. A progressive web app (PWA) is defined as an application software delivered through the web. It is intended to work as an app but it is an actual website. Customers can also pin the website to the smartphone home screen and have it there like a real app. 

![gif coffee machine](//images.ctfassets.net/scrf7o05zai3/2aTzjXciU3yuZmXm1tSJ6o/ebdaca712c15ef514b4144576e6493d2/coffee_machine_gif.gif)

Thanks to Layerise, the onboarding process can be way easier than what you have experienced so far. __Users simply need to scan the QR code placed on the product, and they will be immediately welcomed to a PWA where they can get information about the product and complete the registration process__. 

__With Layerise, you can start collecting important customer information during the onboarding procedure__. Thanks to this customer information, you can create personalized and pertinent send-outs to increase conversions and establish automated marketing campaigns based on your target audience.

For Layerise, __the onboarding procedure is vital for gathering first-party data__. Customers can immediately register their product ownership after receiving it by scanning a QR code on the package or directly on your goods. The experience will be instantly personalized in terms of notifications, language, videos, etc.

[Book a free demo](https://www.layerise.com/) with us to learn more about Layerise!


Are you designing an app for customer support? That's old school

__Data helps you monitor and improve business processes so you can save resources, both in terms of money and time__. Precise and accurate data onboarding doesn’t require gathering large volumes of data, rather it focuses on extracting essential data points and obtaining meaningful insights required for making informed business decisions.

__Businesses thrive more on sustainable sales than one-off sales__. In marketing, there is a [60%](https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/) to [70%](https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/) chance of selling to an existing customer when compared to the [5%](https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/) chance of closing sales with a new customer. As such, data collection has become a key activity companies should carry out to succeed in the market. 

Collecting relevant data about your customers allows companies to improve the customer experience. __When you know your customers you can engage with them on a deeper level__ and personalize their experience with your products. 

On top of that, __identifying the target customer will also allow companies to create tailor-made marketing campaigns__ that address that specific group of people interested in the products or services they are offering. 

## Customer data collection: a definition

__Customer data collection is the process of gathering data about your users from a variety of relevant sources__. This process helps companies understand their target customers to better satisfy their needs and wishes. 

__Thanks to customer data, companies can personalize the user experience and increase overall customer satisfaction__. When customers are happy with what your brand is offering, they are more likely to stay and repeat purchases. Increasing customer retention should be the main focus of all businesses, and data collection excellently serves this purpose. 

According to a recent survey, [44%](https://econsultancy.com/companies-more-focused-on-acquisition-than-retention-stats/) of companies focus on customer acquisition, while in stark contrast only [18%](https://econsultancy.com/companies-more-focused-on-acquisition-than-retention-stats/) focus on customer retention. Collecting data about your customers isn’t only about getting conversions, it mostly helps in retaining these conversions into long-term relations. 

## Why is it important to collect data about your customers?

Data has proven to be the lifeblood of every business nowadays. Collecting data about your customers specifically is fundamental to being successful in the market. Without knowing who your customers are and what your customers need you will never be able to offer them a value proposition and beat competitors. 

Let’s quickly outline why data collection is important in the following bullet points. 

__Data helps businesses to gain a deeper understanding of their market__. This information helps businesses to adjust and fit into their customers' needs. As a business, when you have a deeper understanding of the consumer, you can nip your product and service in a way that suits their desire, address their needs and help them overcome their challenges.

__Data helps businesses to better personalize the customer experience__. According to a survey by The Harris Poll, about [63%](https://www.businesswire.com/news/home/20190327005062/en/RedPoint-Global-and-Harris-Poll-Survey-Exposes-Gap-Between-Consumer-and-Marketer-Expectations-for-Customer-Experience) of consumers prefer personalized messages. Marketing strategies like personalized SMS campaigns have proven to be highly effective because customers feel valued by the company. 

__Customer data collection can help businesses make informed decisions whether their goals are related to product/service development, sales, or marketing__. This data is vital in understanding what customers want. It will enable you to plan your effort across different areas and toward specific customer segments. Data collection helps businesses to save resources and make smarter decisions quickly even when they are operating in competitive and fast-paced markets.

__Data helps to improve a company’s consumer database: a rich database is like a goldmine for any business__. When you gain contact information about your customers you can reach out to them whenever you want. This means you can send them discounts, reminders, and new product announcements and constantly keep in touch with them. On top of that, if you manage to collect data about your potential customers, you can improve your lead generation strategy.

## Four effective Ways of collecting first-party data during the On-boarding process

Firms can register valuable data regarding customers and the products they purchased during the onboarding process. Once customers purchase a product or a service, they are interested in learning how to use it most effectively. Companies can leverage this need to gather data about their customers. 

__The opportunity lies in the engagement of the product owners during the onboarding stage when they are interested in knowing more about the product__. This is the right moment to ask customers to register and get relevant and useful additional data about them. This opportunity can be utilized to harness product preferences, interests, as well as personal information such as phone numbers and email that can be then used for marketing purposes later on. 

![intext-animationRegistration](//images.ctfassets.net/scrf7o05zai3/2D0UKQNbKWC2inhmAdUCsP/00c234ffb10bd999a556e4ac8913c86d/register-animation.gif)

__Thanks to the data companies can gather during the onboarding process, it is possible to personalize the customer experience to increase satisfaction__. In fact, based on the preferences expressed by users, you can personalize the interface (display information in the preferred language) and send them specific reminders and discounts based on their interests. 

On top of that, __gathering content information about your customers can be useful to leverage up-selling and cross-selling opportunities__. In other words, you can update your customers in real-time about special offers and new product releases that can be interesting for the product they have purchased. 

Now that we have understood how significant it is to collect data during the onboarding stage, we shall look into how we can get this information. __There are several ways to harness the power of data during the onboarding stage, which one to use depends on the company’s specific needs a__nd preferences.

### 1. Request Customer Data
At the onboarding stage, brands can request customers to register their products to get additional instructional content or special discounts. You can ask customers to fill out a form containing personal information such as name, email, phone number, and so forth. 

### 2. Marketing Survey
During the onboarding process, you can also ask customers to fill out a survey about their preferences and interests. Carrying a survey is a reliable way of collecting customer data. Businesses create marketing surveys to research customer needs, interests, and potential challenges. 

__In surveys, customers can be asked to fill in basic information as well, such as name, surname, email, and phone number__. These surveys will also help brands make specific adjustments to their products tailored toward addressing those needs. 

### 3. E-mail Subscription
E-mail marketing remains one of the most effective marketing strategies to date. Through a newsletter, brands can share with customers regular tips, promotions, and new offers. During the product registration, customers can be asked to enter their email addresses if they want to subscribe to the newsletter.

### 4. Use of Analytical Tools
Google Analytics, Zoho, and Kissmetrics are Customer Relation Service tools that can effectively track customer behavior. These tools can help you keep track of customers’ behaviors during the onboarding process. 

## How can Layerise help you collect data during the onboarding process? 

It is now clear that the onboarding stage is a good moment to collect data about customers. __Collecting data is useful to personalize the user experience and improve your marketing efforts__. Also, being able to directly communicate with your customers through text messages or email is a powerful way to retain them and give them incentives to repurchase from you.

__Layerise provides the most seamless data onboarding experience for your customers__. It allows you to [collect relevant data](https://www.layerise.com/customer-registrations) about your customers during the registration process. Thanks to these pieces of information the customer discloses, Layerise automatically personalizes the experience for your customers. 

__Thanks to the data collected during the registration phase, Layerise also makes it easier for your agents to provide support to customers__. In fact, when using the Layerise chat feature, your representatives won’t need to search for specific customer information because all this data will be automatically displayed for you. 

On top of that, __with Layerise you can build automated marketing campaigns according to your target audience based on all the information you collected during the onboarding process__. You can make your send-outs personal and relevant to boost conversions.

To learn more about how Layerise can help your business, [book a free demo](https://www.layerise.com/) now!


Better insights - Product Announcements

Better Insights better decisions

New features

Measured KPI's

Date ranges

Customers

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