Since the last product update, we have been busy working on several great enhancements. While some of the improvements to the platform will be shared over the next couple of weeks and months, today we are excited to announce that from Thursday, October 24th 2019, all clients regarding active subscription plan, with be getting better Insights.

### __Better Insights better decisions__
One of the major benefits of Layerise is the easiness of data collection and the user-friendliness of data visualisation. After several rounds of revisions and testing, we are finally releasing much better Insights to track the performance of your Product Assistant's. We’re more than convinced that these aggregate data insights will help you continuously follow Product Assistants success and to further improve the customer experience.  

### __New features__
With this update to Insights, you will be able to quickly get short and long term performance measurements. On top of that, you will be able to see performance changes to all measured KPI's (Key Performance Indicators).

![Layerise Insights Since Beginning](//images.ctfassets.net/scrf7o05zai3/CPYx38njZtJBKToXpVcez/1ca23cbec4e16d6b36872cfa91687ff5/zoom.png?w=1200&q=80)

#### Measured KPI's
Following KPI's are measured across all date ranges.

- Registrations 
- Customers
- Conversations
- Cost saved on paper (Layerise Product Assistant vs. conventional printed product manuals)

#### Date ranges
Following dates ranges and data granularities are available.

Date ranges and with daily data granularity
- Last 14 days   
- Last 28 days 
- Last 90 days

Date ranges and with monthly data granularity
- Since beginning 

#### Customers
One highly requested feature over the last couple of months has been the ability to measure product adoption by customer group and track product model registration. With this update, it is now possible to see product adoption down to the individual customer. This feature is supported by the Dialog customer & product satisfaction rate ([Read more](https://www.layerise.com/resources/blog/post/introduction-to-layerise-dialog "Product Satisfaction Rate")).

That’s all for this update. If you have any questions or need help please [join our community](https://spectrum.chat/layerise "Layerise Community"). As we move with 🚀speed we expect to be able to unveil something awesome already next week. Get the update directly [here](https://admin.layerise.com "Layerise Admin New").


Better insights - Product Announcements

If you are looking to create an instruction manual that people would always engage with, you have come to the right place! 

To make customers’ after-sale journey as straightforward and easy as possible, the high-quality user manual should be a fundamental part of the product experience.  In practice, however, no one reads the product manuals. A global survey that we initiated a few years ago confirms this statement. Almost 50% of all consumers say they never read the product manual before using their device. Moreover, the survey shows that almost 80% are mis-using or not using the product completely due to lack of know-how ([Research: The lack of effectiveness](https://www.layerise.com/resources/blog/post/the-lack-of-effectiveness)). 

Do it differently by discharging your idea of the conventional printed instruction manuals and replacing it with something new and way more engaging.

At Layerise, you can serve your customers with a smart interactive and customised Product Assistant that can provide the right kind of information in no time and solve all your customers’ problems efficiently. 

### What is a Product  Assistant?

The Layerise platform ensures that every end-customer gets the most optimal product experience. As a brand, you can create brand and product-specific Assistants for your customers to access.

You can educate your customers about the product features, inform them about changes and maintenance activities as well as fetch warranties through product onboarding, assembly guides, or troubleshooting help. Layerise provides the ability to effectively communicate with your customers, using enriched customer information as customer ownership details, product serial information, product service history, customer language preferences, and much more. 

Creating a Product  Assistant is extremely easy and can be done efficiently. Here is a quick guide to get you started.   

### 5 tips to create the ultimate Product Assistant 

#### 1. Identify the product and the end-customer

Think like your customer when selecting and establishing the right content experience. To create an effective user instruction manual, you need to make sure it’s easy for your customers to find what they need as soon as possible while keeping them engaged with your Assistant. Don’t go overboard with unnecessary features. Think from your customers’ point of view - people who are engaging with your product for the first time. You should always make sure they can find everything they need within few seconds after opening the Assistant. 

#### 2. Make product information available

Collect all the information about your product and carefully decide what type of content you want to include in your Assistant. Make sure you have a clear structure in mind! Next, create a checklist for yourself and make sure you don’t forget anything essential your customers need in their after-sale experience. 

#### 3. Create Highlights, Topics, etc. for the end-customer product needs

Start by making it easier for your customers by creating shortcuts for any important highlight, topic, or specific area of the Assistant, or by connecting the Product Assistant to any of your vital existing destinations. Moreover, make sure your customers stay engaged with your product, and thus, don’t forget to define recurring actions they need to take, for instance, maintenance or product care. Lastly, make your mark - sharing your social media outlets, as well as your carbon offset, will captivate the interest of your customers. This Personal Assistant is now on its way to becoming the only type of manual that actually provides an enjoyable experience!

#### 4. Build unique, easy to understand and localized experiences

Visuals first, text second! Make your visuals powerful enough to stand on their own. Images or videos - they need to answer questions, not draw more out. Make sure they are clean, clear, self-explanatory, and comprehensive! That’s just the perfect way to enhance engagement and help customers effectively.    

Educate and storytell. Your customers should be able to understand what you want to tell them even without reading the accompanying text.

#### 5. Improve and optimize with customer feedback

Since your Personal Assistant will play a determining role in helping your customers understand your product, it is absolutely essential to always keep on improving it with the latest features. Make sure your customers are being heard by updating the Assistant based on their needs! User manuals have never been more interactive - see your customers’ experiences with your own eyes.

5 tips to create the ultimate Product Assistant

For this product update, we have a couple of very exciting news. With our ambition to create great brand experiences that are safe and trustworthy, we are today releasing support for custom domains. In addition, as public trust profiles are becoming increasingly more important we are today introducing support for reviews on services as Trustpilot, Yotpo and others.     

## What is a custom domain 
When you activate your Product Assistants, your content is available through the app.layerise.com domain by default. This is great as it allows you to get your Assistants live fast and securely. 

Now sometimes it is necessary to be more diligent with what domain your customers engage with. In the case you have certain internal IT guidelines, the Marketing Department requires you to always funnel customers through your domains, or perhaps you just want to provide a brand-safe environment, utilising the custom domain support is critical. 

![domain](//images.contentful.com/scrf7o05zai3/7sRyZeZVIbb1hHUDZhpzhV/6a8dcd4992f4d2a2ce1469b048d938d5/domain.gif)

With the custom domain support, you can configure the Assistant domain to be yourdomain.com, app.yourdomain.com or something completely else. 

### Custom domain setup
Setting up domains can be tricky and difficult. But luckily, we have done all the heavy lifting to make this a breeze with the Layerise custom domain feature. 

![custom domain@2x](//images.contentful.com/scrf7o05zai3/jAgpxybJjE91y8FfBaxNS/306f42b671ee3671bfa69b3a87d03359/custom_domain_2x.jpg)

After determining what domain you want to utilise for your Assistants the process to finalise the custom domain is very easy. Also, while specifying your custom domain you can both state the custom path or even determine your sub-domain if that is your criteria of success.

The custom domain feature is only available for accounts on the Enterprise plan. 

## Getting the right reviews
Building the right trust score is essential for any brand today. The ability to showcase great reviews, and build sustainable customer trustworthiness is top of mind at any marketing department. The reason why this has priority among many marketers is that within certain segments, [92% of consumers rely on reviews to make purchases](https://business.trustpilot.com/reviews/build-trusted-brand/a-beginners-guide-to-getting-good-customer-service-reviews "Trustpilot data"). 

Three reasons why you should care about public reviews:
1. Social proof or capital. Demonstrating reviews especially great review scores are the most efficient way to build brand trustworthiness
2. Sustainable conversion rates. Reviews can increase conversation rates throughout marketing funnels
3. Easier entry into new territories. Utilising local public approval and validation enables easier territory expansion.   

To help you build online reviews, we are releasing a new review feature today. This will empower you to easier collect reviews on services as Trustpilot, Yotpo, Reviews.io and others.

### How to start with reviews
When we designed the Layerise review feature we decided to include several bells and whistles to get your flying easier. One of the cool features is that you can collect reviews based on your customers' location and language preferences. In practice this allows you to get all of your french customers to add reviews for your french offering. 

![review@2x](//images.contentful.com/scrf7o05zai3/4sVUd3gkCWpBCR7ZMJMKzZ/adb3b90017c949cb405d672b9d7f650f/review_2x.jpg)

Likewise, certain review services are more popular among specific customers that are located in separate parts of the world. This can for instance be viewed as Northern American consumers prefer [yotpo.com](https://www.yotpo.com/) versus the Northern Europen prefer [Trustpilot.com](https://www.trustpilot.com/).     

To use this feature you have to be on the Enterprise plan. 

## Release details
All features covered in this release are rolling out during week 34 and are made available in your account immediately. If not otherwise specified, all features will be available for all marketed plans.

As always, do not hesitate to reach out to us if you have any questions or need a helping hand.

Custom domain and customer reviews 

We're ready with yet another exciting product update. It's true, there is nothing better than great summer weather, some vacation time with family and friends,  and obviously receiving the monthly Layerise product  update. This month we are introducing two new Assistant components, adding support for one-time Reminders and releasing an improved Highlight experience.   

## Powerful components
As we are constantly on the path to make the most powerful Product Assistant, we see the need for additional Assistant components popping up all the time. Our goal is to convert your feedback and ideas to useful and powerful improvements. In return, this should make your daily work easier and at the same time empower you to achieve better results.

### Link 
One of the two components introduced with this release is called *Link*. With this component, you can connect the Product Assistant to any of your existing destinations. 

As with any component, you can easily drag the Link component to your Product Assistant. Hereafter, you are able to configure the destination, add an image and make other custom changes. To use this feature you have to be on the Enterprise plan. 

### Social Media 
The second component introduced this month is the highly requested *Social Media* component. Over and over again, we have been hearing how powerful it would be to promote your social media outlets. 

![social media component@2x](//images.contentful.com/scrf7o05zai3/2YRkK4qmug5KC4nkCDR3x9/76937e42998e9f9e5777c2953dae89ca/social_media_component_2x.jpg)

As evident above, by using the *Social Media* component you can promote one or multiple social media destinations. The list of supported social platforms: 

- Facebook
- Instagram 
- LinkedIn
- Pinterest
- Snapchat
- TikTok
- Twitter
- Vimeo
- VK
- WeChat
- WhatsApp
- YouTube

This feature is only available for accounts on the Layerise Enterprise plan. 

## One-time Reminders  
Applying the Reminder is very effective when you want your customer base to get notified on certain milestones/occasions. Whether your goal is to get your customer base to do a certain product check, or you want them to be introduced to a certain product feature, the Reminder is a great option. 

![reminders@2x](//images.contentful.com/scrf7o05zai3/1AKR6vWad2N4jnTq82t2An/050feb846d21eb37b2f5fa05755a4725/reminders_2x.jpg)

With this release, we are adding the option to send one-time reminders. As shown above, you can now configure one or multiple reminders to be sent to a customer with a specific day interval or be even more specific and select a date. 

## Improved Highlight experience
The Highlight format is extreamly popular and incredibly effective. Not only can you explain difficult product features, but you can also provide a complete list of how-to steps on for instance product assembly. We have seen a large array of ways Highlights can be used, and to provide an even better experience, we have over the last few month finalised several improvements. 

![highlights animation](//images.contentful.com/scrf7o05zai3/49R5W5frwallU6NBaoT4TX/f0b984600ead14945151b4ae7289a9b2/highlights_animation.gif)

As showcased above, Highlights for Product Assistant are now redesigned to be even more user friendly both on mobile and desktop. Also, we have improved the Highlight load time speed by 73% and have rebuilt the way Highlights are optimised for customers with different networks connections 

## Release details
All features covered in this release are rolling out during the first week of August and are made available in your account immediately. If not otherwise specified, all features will be available for all marketed plans.

As always, do not hesitate to reach out to us if you have any questions or need a helping hand.