The “digital disruption” has reshaped the business world across a wide range of industries. It's difficult to find a company today that hasn’t transformed to some extent. However, some sectors have more challenges than others in this transformation, especially companies manufacturing physical goods.
To embrace the digital transformation consumer goods companies are now focusing on building digital experiences connected to these digital products. With this strategy CG brands are not only adapting to the digital age but also striving to offer more value, convenience, and personalization to their customers. This transformation is reshaping the competitive landscape, driving innovation, and redefining what it means to be a consumer goods company in the 21st century.
Delivering personalized experiences fosters loyalty by making the customers feel valued and understood. It leads to more relevant interactions, increasing the likelihood of conversions. Offering customized experiences helps you stand out in the crowded marketplace and gain a competitive edge. In this context, solutions like Blue Bite play a vital role.
Blue Bite empowers brands to turn customers into loyal ambassadors by creating long-lasting, personalized mobile experiences. It enables you to deliver customized content directly to customers' mobile devices. That enhances the customer experience and builds stronger brand-customer relationships.
In this article, we will explore Blue Bite innovative alternatives available for Consumer Goods (CG) brands.
A quick introduction to Blue Bite
Blue Bite offers businesses a convenient way to improve their connected product strategy. Its features enable brands to create highly personalized and engaging customer experiences.
For example, you can use Blue Bite to create thousands of unique mobile pages of digital content, or 'Experiences'. You can customize each to specific customer groups. Then, attach these experiences directly to products and packaging through QR codes or NFC tags, allowing consumers to launch them quickly.
Blue Bite provides a powerful platform for brands to create engaging mobile customer experiences. By offering personalized digital content directly via products, Blue Bite helps brands foster customer loyalty, increase conversion rates, and gain a competitive edge.
8 Alternatives to Blue Bite for Innovative CG Brands
There are many alternative solutions to Blue Bite, each with its own unique features and specific use cases. This list will provide you with 8 companies that could help your CG company to innovate your offering and craft unique customer experiences that convert!
1. Layerise
Layerise offers a solution that help CG brands to identify and connect with their existing customers to boost retention and ultimately boost sales.
Top features
Customer registrations: data capture forms are a simple and convenient way to collect relevant information about product owners, during the product registration, right after the customer has purchased the product.
Product authentication: serial number validation gives you a reliable method to authenticate your customer's product ownership. Each of your products has a unique serial number - an ID that verifies its authenticity.
Product assistant: step-by-step video instructions, troubleshooting tips, and interactive tutorials replace the outdated paper manuals to enhance the customer onboarding experience.
Purchase intent score: PI score assesses and predicts customers' future purchase likelihood by analyzing their engagement with the product and educational content. This enables brands to customize marketing efforts and offers for customers more likely to purchase additional products or services.
SMS campaigns: the data collected can be used to create and execute SMS (Short Message Service) campaigns. These campaigns can be used to send targeted messages, promotions, and updates directly to customers' mobile phones, enhancing customer engagement and driving sales through mobile channels.
Why Layerise
Brands can identify their customers even if they do not buy directly from their website. In fact, when customers purchase through either physical distributors or online retailers, CG brands are usually not able to get any contact information or relevant data on them. Thanks to Layerise companies can now access customer data even on non D2C buyers through high conversion registration flows.
Layerise allows B2C brands to do customer relationship management in an innovative and cost-effective way, by capturing highly relevant customer data and directly activating them through personalized support and relevant SMS campaigns that boost up and cross-selling.
Layerise provides brands with the means to enhance marketing attribution and harness their existing customer base, which is particularly significant during periods of budget constraints.
Top use cases
Marketing data: Layerise is the perfect solution for companies that are seeking to collect data on their customers, specifically when these customers buy from retailers.
Measurement and Attribution: measure the impact of your different distribution channels and attribute conversions to specific marketing initiatives.
Increased brand engagement: Companies use Layerise's digital tools to provide additional product information, online instructions, style guides, and promotional content. It's a solution that enable customers to keep engaging with the brand after sales and leverage new up-selling and cross-selling solutions.
Loyalty programs: Layerise help companies boost customer loyalty and retention. Through a simple product registration, customers enter an ecosystem where engagement is incentivized and rewarded, laying the groundwork for the development of loyalty programs.
Digital product passport: Fashion brands can create digital product passports that include information about the sustainable practises used in the creation of a garment. Layerise is used by consumer goods companies to create QR codes that provide consumers with information about the origin and materials used in the product.
Digital product experiences: Layerise assists companies in creating superior digital product experiences starting from the digitalisation of paper manuals.
2. Digimarc
Digimarc provides digital identity solutions for physical products. It uses technologies such as digital watermarks, QR codes, and RFID tags. Digimarc’s solutions can help your company meet heightened customer expectations through its Digimarc Engage and Digimarc Retail Experience features, amongst others.
Top features
Digimarc Barcode: This is Digimarc’s digital watermarking technology. It applies a unique digital identifier to products that your customers can verify by scanners, smartphones, or cameras. The identifiers are usually QR codes, NFC tags, or scannable barcodes.
Digimarc Engage: You can use this feature to deliver personalized and relevant content to consumers who scan products with their smartphones. For example, you can provide product information, care instructions, coupons, games, videos, and more. This helps increase customer loyalty, satisfaction, and retention.
Digimarc Retail Experience: You can use this to digitize products with digital watermarks that can be read by retail technology systems, such as self-checkout and inventory tracking. This helps to reduce operational costs, improve efficiency, and enhance customer convenience.
Pros
Digimarc helps consumer goods companies engage consumers with interactive experiences, which can increase customer loyalty, satisfaction, and retention. It enables you to optimize supply chain operations and inventory management, which can reduce operational costs, improve efficiency, and enhance customer convenience.
Cons
Digimarc may not be compatible with some existing product packaging designs or materials. Additionally, using this service may raise privacy and security concerns for consumers who scan products with their smartphones, as they may share their personal data or location with third parties.
Top use cases
You can use Digimarc to provide customers with relevant product information within seconds, at any point in their journey. Such content can help them make purchase decisions and improve their experience as your customer. You can also protect products from counterfeiting and diversion, improving customers’ confidence in the authenticity of your products.
Example
Ralph Lauren, a global leader in the design, marketing, and distribution of premium lifestyle products, uses Digimarc Barcode to protect its products from counterfeiting and gray market diversion. Consumers can scan the products with their smartphones to verify their authenticity, report a fake, or resell them in the secondary market.
3. Talkin' Things
Talkin’ Things provides smart packaging solutions for products, using technologies such as RFID tags, NFC chips, and QR codes.
Top features
Talkin’ Things offers a range of RFID solutions, such as UHF, HF, and NFC tags. You can embed them into product packaging and labels. These tags can store and transmit data, such as product information, origin, expiration date, and more.
Talkin’ Things platform enables you to collect and analyze data from the products and consumers. For example, their preferences, behavior, and feedback. This helps to understand their customers better, segment them, and target them with personalized offers, rewards, and loyalty programs.
Pros
This platform is great for engaging consumers with interactive and immersive experiences, which can increase customer loyalty, satisfaction, and experience. It allows for quick and easy addition of digital watermarks to your products.
Cons
You may need to invest in new technology and equipment to apply and read RFID tags on products.
Top use cases
Talkin’ Things is great for creating smart packaging that can communicate with consumers and devices. It enables you to engage consumers with personalized and immersive experiences. You can use Talkin’ Things to provide a Digital Product Passport for each product. This feature will be launched soon. It will allow your consumers to register products, access warranties and services, and resell or recycle them.
Example
P&G uses Talkin’ Things’ smart packaging solutions to provide consumers with information about the origin and sustainability of their products.
4. Emarsys
Emarsys is a marketing automation platform with tools to create and manage personalized customer experiences across different channels. This tool is well-suited for brands seeking an integrated platform to power personalized, omnichannel marketing campaigns.
Top features
Integrated platform: Emarsys offers a single, integrated platform for marketers to execute real-time customer engagement strategies.
Mobile messaging: Emarsys provides mobile messaging capabilities that allow businesses to communicate with their customers via SMS and MMS messages. You can use it to provide personalized and timely support to customers, which can improve customer satisfaction.
Mobile app: Emarsys offers a mobile app that allows you to manage customer relationships. The app provides access to all the features of the desktop version of Emarsys, including contact management, lead management, and opportunity management.
Pros
Purpose-built for marketers: The platform is tailor-made for marketing professionals, enabling them to have a measurable impact on their campaigns.
Integration capabilities: Being an integrated platform, Emarsys provides a consolidated view and execution strategy for customer engagement.
Cons
The interface is a bit slow when there is high traffic.
Generating a ticket for customer support and receiving help can be challenging.
Top use cases
Emarsys can assist fashion and apparel industry players by enabling them to offer personalized omnichannel experiences. These experiences encompass online shopping, in-store experiences, email marketing, and mobile customer journeys.
Example
Sa Sa, a beauty retailer, utilizes SAP Emarsys to elevate its personalized omnichannel customer experiences.
5. Bluedot.io
Bluedot.io specializes in location-based services, including geofencing and location data analytics.
Top features
Precise location services without draining the battery
Geofencing that allows you to trigger mobile app actions based on a user's location
Detailed analytics about user movements and behavior.
Pros
High precision in location tracking.
Extensive integration capabilities with other platforms and systems.
Scalable solution for large enterprises.
Cons
Requires user permission for location tracking
Might be considered intrusive by some users
Top use cases
Personalizing app experiences based on user location.
A fashion retail store could use Bluedot.io to send location-specific offers or notifications to users when they are nearby, encouraging them to visit.
Analyze foot traffic patterns to optimize store layout or marketing displays.
Integrate with e-commerce apps to showcase local trends or in-stock items based on the user's location.
6. Xtremepush
Xtremepush is a leading omnichannel customer engagement platform with an integrated Customer Data Platform (CDP). It engages customers across multiple channels, including web, app, and social media.
Top features
Personalized messages to bring customers back to mobile apps
Web push notifications
Email marketing tools include features like retargeting, bulk SMS, customization options, analytics, budgeting, reporting, and geofencing.
Pros
Omnichannel capabilities ensure consistent messaging and branding across multiple platforms.
Integrated CDP allows for more personalized and data-driven campaigns.
Cons
Slow speed is the top drawback of Xtremepush.
Top use cases
Engaging online shoppers not currently on a brand's website through web push notifications, especially after they window shop your products elsewhere on the web.
Personalizing campaigns for different stages of the customer lifecycle
Example
Groupe Dynamite, a global fashion retailer, uses Xtremepush to increase sales and reduce churn.
7. Registria
Registria is a leading provider of customer engagement solutions, specializing in simplifying product registration processes and enhancing customer experiences for brands. Registria has established itself as a main player in the field, helping brands build lasting relationships with their customers throughout the product ownership lifecycle.
Top Features
Streamlined Registration: Registria offers user-friendly mobile and web-based platforms that make product registration a breeze for customers. This simplicity encourages higher registration rates, allowing brands to gather valuable customer data.
Personalized Engagement: The platform enables brands to create personalized interactions with their customers. This can include sending relevant product information, offers, and content, enhancing the overall ownership experience.
Data Analytics: Registria's solutions provide brands with in-depth insights into customer behavior and preferences. This data-driven approach helps companies tailor their marketing strategies and product offerings more effectively.
Feedback Collection: Brands can use Registria to collect feedback from customers, allowing them to make improvements to their products and services based on real customer experiences.
Pros
Enhanced Customer Relationships: Registria helps brands forge stronger connections with their customers, fostering loyalty and advocacy.
Valuable Data Insights: The platform provides brands with actionable data, enabling them to make informed decisions and optimize their marketing efforts.
Increased Registration Rates: The user-friendly registration process increases the likelihood that customers will register their products, leading to a more extensive customer database.
Cons
Costly: Implementing Registria's solutions may require an initial investment, which could be a barrier for smaller companies.
Integration Challenges: Integrating Registria's platform with existing systems and processes might be complex for some organizations.
To summarize, Registria's innovative approach to customer engagement through simplified product registration and personalized experiences has made it a valuable partner for brands looking to strengthen customer relationships, gather data-driven insights, and stay competitive in their respective markets.
8. LiveRamp
LiveRamp, officially known as LiveRamp Holdings, Inc., is a leading data connectivity platform that empowers businesses to leverage data effectively for marketing and advertising purposes. LiveRamp has become a pivotal player in the field of data-driven marketing, helping companies unlock the full potential of their customer data.
Top Features
Identity Resolution: LiveRamp excels in identity resolution, enabling businesses to connect fragmented customer data across various touchpoints and devices, creating a unified customer profile for more accurate targeting.
Data Onboarding: The platform facilitates the onboarding of offline and online customer data, allowing companies to seamlessly use their data for marketing campaigns across multiple channels, including digital, social, and TV.
Data Connectivity: LiveRamp offers a data marketplace where businesses can access a vast array of third-party data sets to enrich their customer insights and enhance targeting capabilities.
Measurement and Analytics: LiveRamp provides tools for measuring the effectiveness of marketing efforts, helping businesses understand ROI, customer engagement, and attribution.
Pros
Data Integration: LiveRamp streamlines the integration of customer data from various sources, helping businesses harness the full potential of their information.
Personalization: The platform enables personalized marketing at scale, resulting in more relevant and effective advertising campaigns.
Data Quality: LiveRamp's data connectivity ensures data accuracy and consistency, reducing errors and improving campaign performance.
Compliance: LiveRamp places a strong emphasis on data privacy and compliance, helping businesses navigate the complexities of data regulations such as GDPR and CCPA.
Cross-Channel Reach: LiveRamp's platform supports multi-channel marketing, allowing businesses to engage with customers across a wide range of platforms and devices.
Cons
Data Dependency: LiveRamp's effectiveness heavily relies on the availability and quality of customer data. If a company's data is incomplete, outdated, or inaccurate, it can hinder the platform's ability to deliver optimal results.
Integration Complexity: Integrating LiveRamp with existing data systems and marketing technology stacks can be challenging and time-consuming.
Data Privacy Concerns: While LiveRamp prioritizes data privacy and compliance, the collection and use of customer data can still raise concerns among privacy advocates and consumers.
Top Use Cases
Digital Advertising: LiveRamp is widely used for programmatic advertising, allowing marketers to reach specific audiences with targeted messages in real-time.
Customer Relationship Management (CRM): Companies utilize LiveRamp to integrate customer data from CRM systems, enabling more personalized customer interactions and marketing campaigns.
Data Enrichment: Businesses seek to enhance their customer profiles with third-party data available through LiveRamp's marketplace, improving the quality and depth of customer insights.
Measurement and Attribution: Marketers use LiveRamp to measure the impact of their advertising efforts and attribute conversions to specific marketing channels or campaigns.
LiveRamp's data connectivity platform has become an essential tool for businesses aiming to harness the power of data for marketing and advertising. Its ability to connect, unify, and activate customer data across channels and devices makes it a valuable resource for companies looking to deliver more personalized and effective marketing experiences.
Why Layerise is the solution you are looking for
Layerise is a pioneering software-as-a-service provider that empowers leading consumer goods brands to deliver exceptional after-sales experiences.
Specifically designed for consumer goods companies, Layerise seamlessly integrates technology and digital marketing to connect brand's sales, marketing, and service capabilities into a comprehensive solution.
By utilizing Layerise, brands can gain a deeper understanding of their customers, and customers can easily engage with the brands they purchase from throughout the entire product lifecycle.
Our customer and mobile-first approach provides the most efficient way for brands to collect customer data and establish long-lasting relationships. With Layerise, consumer goods brands can elevate their after-sales strategy and drive customer loyalty and satisfaction.
Learn how to collect valuable insights on your customers to sell even more.
Easily configure and manage your customer experience and journey by geography.
A warranty program: key for loyalty, insight, and competitive edge.
